Category Archives: Social

The Value of Sharing: Social Engagement

Sharing is Growing
First, and foremost – and most exciting for us – we found that sharing is growing. On a “per page view” level, we’ve seen a 200 percent increase in the shares per page view across our 125,000+ sites in 2009. This means for every page view consumed, the rate of sharing has doubled, [...]

Social Short Circuit

I’m thinking about shortening up the social sharing network. I post stuff in many places and need to shorten that list and maybe put all the eggs in one basket/stream. I used to post different things to different places. Since I really don’t have that varied of an audience, if at all, it really doesn’t [...]

You can’t carry on a discussion on Twitter?

OK, I don’t get it. How do you carry on a discussion on Twitter?
There are no comment threads added to tweets, nor a way to see both sides of a group discussion on the same page.
Just this evening a prominent tech industry person tweeted that a colleague of his was going to take questions on [...]

101 Tools For The Ultimate Twitter Expert

Think you know Twitter? Then check out these 101 tools for the ultimate Twitter expert to gain even more insight. They can help with research, organization, managing, and even in making a few extra bucks.
via 101 Tools For The Ultimate Twitter Expert.

FriendFeed: All The Cool Kids Are Using It… And You Wanna Be Cool, Right?

Hi, my name is Johnny. I’m here to tell you about a social networking site so good, Facebook bought the people who designed it.
What is that service you ask? It’s called FriendFeed.
That’s right, you may have heard of us before. We have been called a rival to Twitter or Facebook etc but that’s not really [...]

Gmail Users Better-Connected, More Likely to Tweet than Members of other Webmail Services

The social media data company Rapleaf has just released the final parts of their 3-part study involving the demographics and online behavior of webmail users. In the first part of the study, gender and age data was examined and revealed some interesting findings…like the fact that Gmail has more female users than male, for example. [...]

Location Is The Missing Link Between Social Networks And The Real World

Imagine a world where you sit at your computer and you never go outside. Where you never see another human being. This is the world that sites like Google and Facebook want you to live in.
Though they’d never admit to such a thing, the reasoning should be obvious: The longer you’re at your computer, the [...]

Why Your Social-Media Expert Should Be an Improv Comic

I recently told a few hundred Canadian marketers that their social-media expert should be an improv comic, an insight that hit me during my all-night roadtrip to Toronto. Moments later, one former improv comic (from Freshed Baked Entertainment) confided at lunch that he’s using his improv experience to help brands create entertaining content.
This notion mostly [...]

How To: Be Active On Twitter Without Getting Burned Out

Between keeping up with the conversations, answering all your updates, checking out all your new followers and commenting on all the blogs your Twitter friends write, it’s easy to understand that anyone could feel burned out!
Since I don’t like to abandon Twitter and all my friends when those feelings of burn-out strike, I decided to [...]

In-depth study of Twitter: How much we tweet, and when

There’s been talk about Twitter being the “pulse of the web”, and there is no doubt that the real-time web and real-time search are burning hot trends. At the heart of Twitter are its status messages, more commonly known as tweets, where people express opinions, share links and let people know what they are doing. [...]

Marketing Your Business With Facebook

A growing number of businesses are making Facebook an indispensible part of hanging out their shingles. Small businesses are using it to find new customers, build online communities of fans and dig into gold mines of demographic information.
“You need to be where your customers are and your prospective customers are,” said Clara Shih, author of [...]

Twitter Data & the Future of TweetDeck

A small startup company called InfoChimps released for sale yesterday three very large sets of data extracted from 500 million Twitter messages. Included in the offering are the senders and recipients of 1 billion @ messages, Retweets and Favorites. We wrote in-depth about the release late last night. This morning we interviewed Iain Dodsworth, creator [...]