Sharing is Growing

First, and foremost – and most exciting for us – we found that sharing is growing. On a “per page view” level, we’ve seen a 200 percent increase in the shares per page view across our 125,000+ sites in 2009. This means for every page view consumed, the rate of sharing has doubled, meaning our publishers are getting better at optimizing their sharing and consumers now expect it to be there.

Sharing is Valuable

On an aggregate level, sharing is now accounting for as much as one-third of the amount of traffic driven by search, which is most often the top source of traffic for sites. So say a site gets 100,000 unique visitors per month from search, they’re also getting 33,000 from sharing. Now, 33 percent is at the high range of our network, but we’re seeing sites across several verticals (mainstream news, tech, entertainment) achieving these levels.

via The Value of Sharing: Social Engagement | ShareThis.